When Mercury works with a senior management team or a marketing, sales or research department, we become part of your team. We dig in to understand your business fully, including the challenges and opportunities you’re facing and we listen to ensure that we fully understand the guidance you need.
Armed with that, we define research programs that will produce the insights you need, and we develop survey questionnaires that are effective at thoroughly teasing out accurate insights on a range of issues critical to your business. We utilize advanced industry leading proprietary technologies that allow us to gather insights more naturally and more accurately.
As the survey is fielding, the collected data is available to our teams and yours online, at our Analytics Workbench.
Our project team then digs in to your data, immersing themselves in the attitudes of those interviewed so as to best understand what’s going well, where there are weaknesses, and what are the best steps forward for success. An executive summary is created that provides our client with complete understanding of our findings, empowering them to go forward in a focused direction.