Investment firms are experts at identifying promising companies, and analyzing their financial performance in order to determine their present and future value. But when it comes to truly investigating the companies market position and standing — due diligence beyond the numbers — firms often rely on the target company’s own customer analysis and market write-up, or anecdotal industry information found on the Internet. Independent insight is lacking.
Mercury provides investment firms with a new option. Be as diligent about your non-financial due diligence as you are when preparing financial models.
Working with an investment firm, Mercury digs in and provides independent review and investigation of a target company, its brand, its customers and a review of its competitive position. We provide independent understanding that exposes many critical insights:
- How do customers rate the company on a range of metrics
- Do customers plan on buying more, the same, or less in the coming year or two
- What are the company’s strengths and weaknesses
- Are there any new products or services that customers think the target company should offer?
Armed with this knowledge, our client can determine if the target company’s future, from their customer’s perspective, is bright or has warning signs. They’ll know what prospects think of the target company and why they have not yet purchased products or services from them. They’ll know where there might be unseen problems or hidden value. They’ll be informed with accurate, current data, fresher than the company has about itself, allowing them to make a more informed decision.
As an additional benefit, client firms typically use the results of our research in their proposals — including key findings and observations for business expansion, demonstrating a strong level of interest and ability to add value.
Contact Mercury and let’s talk about how our firm can help you make smarter, more informed decisions.