Investment Firm?

Investment firms are expert at identifying promising companies, and analyzing their financial performance in order to determine their present and future value. But when it comes to truly investigating the companies market position and standing — due diligence beyond the numbers — firms often rely on the target company’s own customer analysis and market write-up, or anecdotal industry information found on the Internet. Independent insight is lacking.

Mercury provides investment firms with a new option. Be as diligent about your non-financial due diligence as you are when preparing financial models.

Working with an investment firm, Mercury digs-in and provides independent review and investigation of a target company, its brand, its customers, and a review of its competitive position. We provided independent understanding that exposes many critical insights:

  • How do customers rate the company on a range of metrics
  • Do customers plan on buying more, the same, or less in the coming year or two
  • What are the company’s strengths and weaknesses
  • Are there any new products or services that customers think the target company should offer?

Armed with this knowledge, our client can determine if the target company’s future, from their customer’s perspective, is bright or has warning signs. They’ll know what prospects think of the target company and why they have not yet purchased products or services from them. They’ll know where there might be unseen problems or hidden value. They’ll be informed with accurate, current data, fresher than the company has about itself, allowing them to make a more informed decision.

As an additional benefit, client firms typically use the results of our research in their proposals — including key findings and observations for business expansion, demonstrating a strong level of interest and ability to add value.

Contact Mercury and let’s talk about how our firm can help you make smarter, more informed decisions.

Testimonials

  • Tech Savvy Research Firm

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    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

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  • Political Campaign

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    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

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  • Advertising Agency

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    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

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  • National Research Firm

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    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

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  • Global Retailer

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    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

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  • Regional Research Firm

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    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

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Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.