Moment-to-Moment Testing Has Significant Limitations
Focus group Moment-to-Moment Video Testing presents significant limitations:
- Small Samples - Each test is limited to 10 to 15 participants, often requiring multiple tests to be conducted to obtain even minimally readable sample-sizes; Small base-sizes severely restrict the ability to analyze results among key subgroups.
- Inhibits Broad Participation - Recruited participants must live within close proximity to a selected test location.
- Long Turn-Around Times - Focus group Moment-to-Moment Video Testing requires reserving focus group facilities in one or more locations, scheduling travel, inviting and reminding participants, all of which makes rapid project turn-around extremely difficult to achieve.
- High Cost - Focus group Moment-to-Moment Video Testing is a very expensive research methodology.
Traditional focus group testing is qualitative not quantitative, because it is based on the opinions of a very small number of participants. Even if several focus groups are held, the total number of participants would likely remain too small to allow for statistically significant analysis of subgroups within the overall audience.
In contrast, M2M Online Video Testing interviews carefully screened participants over the Internet, recruited from targeted cities, across a region, across the country or from around the world. Each test typically includes 750 to 1,500 participants making scientifically significant analysis overall and within important sub-groups a reality. M2M Online Video Testing provides you with fast, accurate information from which key decisions can be made.