Mercury Live: Online Focus Groups

Mercury Live: Online Focus Groups

Today’s rapid need for accurate answers and insight obsoletes in-person focus groups – they’re too slow, too costly, and, depending on the quality of the recruiting, too hit-or-miss.

MERCURY LIVE ONLINE FOCUS GROUP KEY FEATURES

  • Rapid – Can be set up in hours
  • Connected – Connect clients, moderators, and 8-12 ideal participants from the US or from around the world
  • Remote Access – Online access, anywhere, any time
  • High-Tech – Full video and audio interaction
  • Fully Integrated – Utilize Mercury’s suite of tools to present images, videos, dial-tests, heatmapping and polls
  • Access – recorded and transcribed, with results available for review in real-time on Mercury’s Analytics Workbench
  • Full Service – Mercury handles every technical detail from start to finish

Mercury fully facilitates and controls every aspect of group execution, so clients and moderators simply connect and participate without any need to become tech experts. A breakthrough Online Focus Group monitoring tool allows the demographics and key screeners for every potential participant to be reviewed in real-time, allowing the selection and formation of a group with the perfect mix of participants.

Moderators interact with participants in a natural way, and Mercury’s facilitators control everything, showing images or videos on cue, starting dial-tests or heatmap image or message tests, displaying results – essentially handling every detail of the event.  Shortly after the event’s end, a video recording is available on Mercury’s Analytics Workbench, and generally within 24 hours, closed captioning and transcripts are also available.

Request a free demo today!

Testimonials

  • Political Campaign

    Testimonial

    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

    Testimonial
  • Regional Research Firm

    Testimonial

    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

    Testimonial
  • National Research Firm

    Testimonial

    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

    Testimonial
  • Advertising Agency

    Testimonial

    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

    Testimonial
  • Global Retailer

    Testimonial

    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

    Testimonial
  • Tech Savvy Research Firm

    Testimonial

    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

    Testimonial

Try Mercury right now

We want you to experience our services and tools firsthand. Let us show you around our Analytics Workbench by requesting a demo today. No obligations whatsoever.