Why mercury analytics?

Breakthrough Technologies, Faster Execution, Lower Costs.

We’re Mercury Analytics and we offer breakthrough online research capabilities. We make your job easy by executing your surveys rapidly, gathering insights more naturally and accurately, and automating analysis and reporting.  Whether you work at a research firm, in-house research or marketing department, crisis management, communication or PR firm, or an association, advocacy organization or political campaign, you’ll find our ability to get you the answers you need second to none.

And when we say “breakthrough online research capabilities”, we’re not kidding.

In addition to rapid, accurate survey programming and execution, our clients have access to an array of “cool tools” for moment-to-moment dial-testing videos and audio ads, testing messages with advanced text highlighting and heat-map reporting, optimizing print ads and other printed content with point-and-click ease, and accessing all survey data in real-time on the Analytics Workbench.

The Analytics Workbench is like nothing you’ve every experienced.  It was designed by researchers, for researchers, so it’s intuitive and incredibly powerful.  It allows you to rip through complex datasets, see real-time dial-test results, heat-maps, charts, crosstabs, word-clouds,  and much more – with integrated ‘anyone can do it’ data weighting and significance testing.

Lastly, we act as an extension of your team. Your problems are ours.  We deliver results on-time, every time, adhering to your deadlines.

Testimonials

  • Political Campaign

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    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

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  • Global Retailer

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    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

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  • Advertising Agency

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    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

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  • National Research Firm

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    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

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  • Tech Savvy Research Firm

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    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

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  • Regional Research Firm

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    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

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Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.