Join Mercury’s Jordan Kraft and Leigh Kessler in this fun look at the results from our Moment-to-Moment Dial Test (M2M) of 16 early-release Super Bowl ads. Explore how each spot fared in the dial-tests among 1394 Gen Z, Millennials, Gen X and Baby Boomers.
M2M Average: Average Dial-Test Rating for all Respondents viewing the Ad.
Best/Good Score: Percentage of Respondents who rated the Ad “One of the Best Ads They Watched” or “Good.”
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