About Mercury

It’s About Technology…

Mercury Analytics was founded by Ron Howard, an experienced technology industry entrepreneur.  Mr. Howard has been the Founder, President and CEO of public and private high-tech companies, including Hayes, the world’s first modem communications company, as well as SpeakOut.com, an Internet-based social media and research organization that developed breakthrough Internet survey technologies.  Mr. Howard has a history of hands-on corporate leadership as employee #1 and has served as chief executive of multi-hundred million dollar public and private companies.

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“At Mercury, we pride ourselves on developing breakthrough techniques to gather insights more naturally and therefore more accurately, to analyze data more rapidly, and to visualize results in powerful ways that present findings clearly to our clients — all through automated technologies that make research much more affordable.”

Mr. Howard has served an array of clients including leading TV networks NBC, CNN, MSNBC and the FOX News Channel, media companies Condé Nast, Hearst, Time, American Media, Wenner Media and Bloomberg, movie studies, national retailers, and services companies.

Unlike other research firms, in addition to a team of research professionals, Mercury employs its own technology development department headed by Scott Brickner, who serves as the lead architect for all of Mercury’s advanced tools and technologies.

Today Mercury provides advanced research services for an array of clients including research firms across the nation and around the world, associations, political campaigns, communication and crisis management firms, and corporate research and marketing departments.

Testimonials

  • Regional Research Firm

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    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

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  • Political Campaign

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    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

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  • Global Retailer

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    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

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  • National Research Firm

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    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

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  • Advertising Agency

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    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

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  • Tech Savvy Research Firm

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    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

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Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.