Qual tools for Quant Studies
While every research system can ask simple open-end questions to capture qualitative responses, Mercury takes it to the next level by again providing breakthrough capabilities that dramatically increase the ways qualitative opinions can be captured to derive optimal insights.
- Mediablogs Video Selfies
- Open-end Reports & Word clouds
- Auto language Translation
- Open-end (OE) Coding
Respondent videos answer critical questions
Instead of asking “What worries you most about COVID-19”, why not see, hear and feel respondent concern by letting them tell you themselves in a selfie video?
Presenting Mediablogs: Mercury technology that allows respondents to submit selfie videos they record that answer the survey’s most critical question, all from within a standard quantitative survey.
Mediablogs adds true qualitative “one-on-one” style insight to any quantitative survey.
At our Analytics Workbench web portal, view all submitted videos at once, or segment based on any set of audience characteristics (i.e. respondents from a specific region or political party or perhaps young versus old).
Open-end reports & word clouds
It’s impossible to understand the key messages contained within open-end questions by looking at one big list of all responses without audience segmentation or any context about each respondent. Mercury changes that by allowing you to interactively review and download open-end reports segmented by audiences, detailing each respondent’s demos and key survey answers.
Or pick an audience segment and an open-end question, and instantly view or download a word cloud.
Auto Language Translation
Mercury’s Analytics Workbench has integrated translation capabilities — thanks to Google — that rapidly translate open-end responses from any language to any language, typically in moments. Simply select the open end, select the target language and click TRANSLATE.
Did we mention translations are free?
Open-End (OE) Coding
We also provide clients who wish to code open-ends themselves with a free copy of Mercury’s OE Coder program, developed and used by Mercury to streamline the coding of open-ends stored on our Analytics Workbench.
Once coding is complete, whether we coded your open-ends or you did using our OE Coder, we’ll upload and add the new codes to the Analytics Workbench, permitting you to review quantitatively how each audience segment reacted.
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