Moment-to-Moment Dial Testing

Moment-to-Moment Dial Testing

When it comes to moment-to-moment dial testing, Mercury’s media testing capabilities leave all others behind — in terms of ease of use, presentation quality, ratings precision and real-time reporting. We test more media each week than most test in a year.

Whether testing TV commercials, radio spots, on-air appearances, debates, or any other video or audio content – whether finished video, rough-cut, “animatic” or animated productions – Mercury’s video display technology features:

  • Dynamic video scaling for optimal viewing on any display
  • Auto-training experience of respondents
  • Easy interface and automatic “keep-rating” reminders
  • Programmable ratings scales
  • Optional “Hot-Button” critical moment identification 
  • Advanced security technology

As surveys are fielding, dial-test rating results are available on Mercury’s Analytics Workbench, instantly visualized overall or among any audience segments you define, with a variety of in-depth analytic displays that allow you to pin-point the precise moments of strength or weakness, even moments of polarization, overall or within each audience segment of interest.

And when you’ve created that perfect dial-test analysis display that identifies the key issues you wish to show others, you can download the display as an MP4 file to embed in your PowerPoint or place online.

Mercury’s dial-test technology can be utilized from within surveys that we program and host on our servers or embedded within surveys hosted by you or others using simple JavaScript techniques that we supply.

Contact us and let us show you the most advanced moment-to-moment dial testing technology in the industry.

Full Feature List

Testimonials

  • National Research Firm

    Testimonial

    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

    Testimonial
  • Advertising Agency

    Testimonial

    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

    Testimonial
  • Global Retailer

    Testimonial

    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

    Testimonial
  • Regional Research Firm

    Testimonial

    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

    Testimonial
  • Tech Savvy Research Firm

    Testimonial

    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

    Testimonial
  • Political Campaign

    Testimonial

    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

    Testimonial

Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.