“Point-and-Click” Print Media Testing

“Point-and-Click” Print Media Testing

Mercury has special tools that advance the science of testing printed material. Whether testing a single page ad, data-sheet, promotional handout, magazine cover or any type of collateral material, or a multi-page brochure or magazine spread, Mercury’s tools immerse respondents in the material in an extraordinarily natural way, permitting them to interact with the materials in a live-like manner.

Respondents can review the printed material and be instructed to click and highlight those elements that are “most interesting” or “least interesting”, or based on any other criteria, on a single page or as they “flip through” a series of pages. They can even be asked a question immediately upon clicking “an element of interest” in order to rate the element, or identify “why “ they are clicking. All respondent clicks and responses are captured and stored together with all other survey data.

At the Analytics Workbench, heat-map reports can be generated for each tested page that detail what elements were clicked most or least among each audience segment selected. The Analytics Workbench can also expose, if an optional question was asked, the responses received — permitting in-depth understanding of what respondents like most or least about each element.

Contact Mercury and learn more about testing print material.

Full Feature List

Testimonials

  • Tech Savvy Research Firm

    Testimonial

    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

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  • Advertising Agency

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    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

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  • National Research Firm

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    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

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  • Global Retailer

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    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

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  • Regional Research Firm

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    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

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  • Political Campaign

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    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

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Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.