Social Engagement: Photo Books
Engage and learn from respondents beyond traditional quantitative and qualitative questioning, in breakthrough ways that empower each respondent to be your eyes and “show you” what is important to them with respect to a particular matter.
Mercury’s Social Media Photo Book technology allows you to conduct a normal survey but then recruit respondents to become “your eyes”, registering those that wish to participate in a photo submission process.
Respondents are empowered to “submit pictures” after they complete a survey, of whatever topic is important to the survey being executed — such as their favorite breakfast, or favorite piece of jewelry, or their favorite piece of clothing or perhaps a trusted person. And as photos are submitted, they automatically become part of the Analytics Workbench where photo books can be reviewed by audience segment.
Imagine you’re a leading fast food chain and you get to review pictures of what your primary customers think a great breakfast looks like, or a retail chain that gets to see what your customer’s favorite competitive product looks like — broken down by age or by any other criteria critical to you.
Photo Book studies better connect you to your customers, allowing them to not just tell you – but to show you what’s important to them.
Full Feature List
Empower Respondents to Show You What They See
Respondents complete a survey and are requested to submit photos after the survey on a specific topic of importance, empowering each to be your eyes, to show you what they think and see -- representing a new type of respondent data, beyond quantitative or open-end qualitative.
Respondents Send Their Photos
Respondents acting as your "eyes" send photos as instructed that expose how they see the issue of importance that they've been asked to help with.
Automatic Thank You and Reminder Emails
Respondents that submit photos receive thank you emails, while those that have not yet submitted any photos receive reminder emails with instructions.
Submitted photos are available for analysis at the Analytics Workbench, organized for interactive review by audience segment, downloadable as PhotoBooks.