Spotlight Image Testing

Spotlight Image Testing

Mercury presents Spotlight testing, our latest technology for testing ads, webpage wire-frame designs or images of any kind. Within an online survey, respondents are presented with a high resolution image along with a “magnifying glass” effect that respondents can move around in order to examine in detail any portion of the image. Every 1/10th of a second, the system records the magnifier’s precise location along with the time spent at each spot, allowing heatmaps to be generated for any audience segment that pinpoint those areas that respondents examined most closely and those  generating the least attention.

In addition, as respondents move around evaluating an image, they can “Click” to mark any areas of the image that are particularly noteworthy, based on the instructions given in the survey (i.e. “Click areas that are of ‘most interest’, or that ‘generate confusion‘) — permitting such very noteworthy locations to be aggregated across an audience segment and displayed on a heatmap separately from or together with the audience’s movement heatmap.

If you want to rapidly and cost-effectively test print material to see where respondents really spend their time, where they have greatest or least interest, or which are the strongest and weakest elements of execution, include Spotlight technology in your next online survey.

See for yourself — click here and take part in a demonstration survey that features the Spotlight research technology.

Full Feature List

Testimonials

  • Global Retailer

    Testimonial

    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

    Testimonial
  • Regional Research Firm

    Testimonial

    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

    Testimonial
  • Advertising Agency

    Testimonial

    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

    Testimonial
  • National Research Firm

    Testimonial

    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

    Testimonial
  • Political Campaign

    Testimonial

    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

    Testimonial
  • Tech Savvy Research Firm

    Testimonial

    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

    Testimonial

Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.