The Analytics Workbench
There’s nothing like the Analytics Workbench. Never before has there been such an easy to use yet incomparable analytic platform that enables those that need answers to rip through complex survey data-sets rapidly, exposing critical findings, while also helping to generate highly visual deliverables.
At any time while your survey is fielding you can access interim results at the Analytics Workbench. No waiting for printed updates, static crosstabs or email status reports. On a 24/7 basis, login on the Analytics Workbench and check the latest results for any of your projects – those that are active and even those that were completed years earlier because we maintain the data for completed projects indefinitely, for all active clients.
The Analytics Workbench is not just another pretty face. It integrates the most sophisticated analytic methods including significance testing and ‘anyone can do it’ data weighting, with an intuitive interface that will make sense to interns and veteran researchers. Within minutes, you’ll be generating crosstabs, summary tables, word-clouds, graphs and charts, heat-maps, or advanced dial-tests, instantly with just a few clicks.
- Auto-data weighting
- Advanced significance testing
- Downloadable Crosstabs, Open-End Reports, Word-Clouds
- Downloadable animated Moment-to-Moment dial-tests
- Heat-map images for message testing and reporting
- Publish results for others
- Accessible 24/7 by all of your staff or clients
Whether we program your survey or we import your survey data from another source, you’ll want to use Mercury’s Analytics Workbench to analyze every survey you execute.
And we never stop. Listening and enhancing.
Every day, our technology staff is enhancing the Analytics Workbench, pushing boundaries, translating the blue-sky dreams of our clients into real-world capabilities – to pinpoint insights faster, visualize results more clearly – to make your work easier.
Full Feature List
Instant Crosstabs and Much More
Define audience segments based on any survey variables and answer choices or combination of variables, and generate instant crosstabs, word-clouds, dial-tests, heat-maps, charts, graphs and tables, with integrated significance testing and data weighting technology that makes previously complex tasks as easy as point and click.
Open-End Word-Clouds, Reports and Analysis
Powerful technology permits easy analysis of open-end data, permitting you to generate audience segmented word-clouds and organized open-end reports that allow you to quickly get the sense of any open-end questions in your survey.
Animated Dial-Test Reporting
Powerful animated displays identify the moment-to-moment reactions of each audience segment you've defined, that pinpoint moments of strength, weakness and even moments of polarization.
If your survey included message testing, identify the critical words, phrases or sentences within tested messages that are most critical or that generate concern among each audience segment that you've defined.
Tables & Charts Made Easy
Instantly transform quantitative data into a variety of tables and charts.
Download Crosstabs, Heatmaps, Charts, Graphs, DIal-tests
Download the precise reports, tables, and charts directly from the Analytics Workbench as Excel files, PDF files, or PNG image files. Download dial-test reports as MP4 files that you can embed within your presentations or host on the web.