The Analytics Workbench

The Analytics Workbench

There’s nothing like the Analytics Workbench. Never before has there been such an easy to use yet incomparable analytic platform that enables those that need answers to rip through complex survey data-sets rapidly, exposing critical findings, while also helping to generate highly visual deliverables.

At any time while your survey is fielding you can access interim results at the Analytics Workbench. No waiting for printed updates, static crosstabs or email status reports. On a 24/7 basis, login on the Analytics Workbench and check the latest results for any of your projects – those that are active and even those that were completed years earlier because we maintain the data for completed projects indefinitely, for all active clients.

The Analytics Workbench is not just another pretty face. It integrates the most sophisticated analytic methods including significance testing and ‘anyone can do it’ data weighting, with an intuitive interface that will make sense to interns and veteran researchers. Within minutes, you’ll be generating crosstabs, summary tables, word-clouds, graphs and charts, heat-maps, or advanced dial-tests, instantly with just a few clicks.

  • Auto-data weighting
  • Advanced significance testing
  • Downloadable Crosstabs, Open-End Reports, Word-Clouds
  • Downloadable animated Moment-to-Moment dial-tests
  • Heat-map images for message testing and reporting
  • Publish results for others
  • Accessible 24/7 by all of your staff or clients

Whether we program your survey or we import your survey data from another source, you’ll want to use Mercury’s Analytics Workbench to analyze every survey you execute.

And we never stop. Listening and enhancing.

Every day, our technology staff is enhancing the Analytics Workbench, pushing boundaries, translating the blue-sky dreams of our clients into real-world capabilities – to pinpoint insights faster, visualize results more clearly – to make your work easier.

Full Feature List

Testimonials

  • Regional Research Firm

    Testimonial

    We’re a small research firm that executes a couple projects a month or a quarter with Mercury, and we watch our bottom line very closely. Mercury is always available and responsive, as if we’re one of their larger clients – they don’t seem to sleep. They take care of survey programming, sample acquisition if we need it, through fielding. Most importantly we get real-time access to our data through their Analytics Workbench. Thanks to Mercury, even though we’re small, we can handle the most sophisticated tests.

    Testimonial
  • National Research Firm

    Testimonial

    We're a large research firm and we throw over 20 projects a month at Mercury. We execute everything from simple surveys, to ad tests, message tests, brand studies, rapid crisis surveys, tracking studies - we do it all. Sometimes we program our surveys, sometimes Mercury handles it, and sometimes the surveys are phone polls or data collected elsewhere in the world that get loaded onto their Analytics Workbench. Mercury's technology and support are second to none.

    Testimonial
  • Political Campaign

    Testimonial

    When I’m working on a campaign, I need answers fast. Sometimes we’re attacked and we need to know how to respond. Other times we’re creating ads and we want to make sure that we get every message right. Mercury's specialized campaign support means that they can be dial-testing ads or fine-tuning messages within 30 minutes of our requests, at prices that are unheard of in the political research space. Their Analytics Workbench lets me see results in easy to understand ways. Their technology can change the way campaigns do research.

    Testimonial
  • Tech Savvy Research Firm

    Testimonial

    We're a firm that generally executes our own online surveys. Yet when we need to offer our clients special tools like moment-to-moment dial testing or message testing with text-highlighting and heat maps, we turn to Mercury. Their technology integrates easily with our survey system, allowing surveys that execute on our servers to utilize the technology offered by Mercury. Their Analytics Workbench blows our customers away. Mercury provides us with a great partnership.

    Testimonial
  • Global Retailer

    Testimonial

    We’re a leading high-fashion clothing manufacturer with global sales in excess of $1 Billion. We're constantly faced with time-sensitive questions -- Which of these ads would be better to run tomorrow in Vogue Espana? Why is a new promotion not working? We use Mercury because they react instantly and get us answers rapidly – sometimes overnight. Their analysis is clear and on point, and they charge reasonably for small projects. We've never seen a more responsive, more cost-effective research partner.

    Testimonial
  • Advertising Agency

    Testimonial

    Mercury has setup a 'ready to go' commercial testing lab for us that has revolutionized our processes. We can throw a few rough-cuts or animatics into a test this afternoon, and have reactions from 200 consumers by morning. We'll know if an ad works, which is best among several, and what important demographic groups like most or least. Mercury's pricing is great, allowing us to do more testing, more rapidly than ever.

    Testimonial

Try Mercury right now for free

We want you to experience our services and tools firsthand. At no charge, we'll execute a survey for you or upload data from another survey to our Analytics Workbench. No obligations whatsoever.