Mercury Analytics: Innovative Research Expertise

Intuitive & Essential
research solutions

SURVEYS. ONLINE FOCUS GROUPS/IDIs. MEDIA TESTING.

Simplify the path to game-changing insights with Mercury Analytics. Whether you need full-service support, access to our extraordinary media and messaging tools, or access to our analytics platform, we are innovative research and technology experts who get it.

Global. Fast. Targeted. Easy.

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M2M Dial Test Analysis: Super Bowl 2024

Who is Mercury Analytics?

We are a company of expert, agile, and creative research and tech professionals who are constantly innovating. Through cutting-edge technology backed by decades of research expertise, we enable easy access to better insights for better decisions.

Explore your research options with Mercury Analytics:

End-to-End Surveys

Online Focus Groups & IDIs

Media & Content Testing

Integrated AI + Analytics

Mercury Analytics’ clients include many of the world’s leading research and strategy experts across
PR/Communications, Advertising, Political, Consumer Goods and Media/Entertainment.

Rapid results for clients.
Better insights for analysts.
All at the push of a button.

Experience AI Done Right.

Explore Mercury AI

The all-new Mercury AI delivers the ease & speed of instant qualitative analysis built directly into your research workflow. Included at no additional cost with all full-service qual or quant projects.

Private & Secure: Your Proprietary Data is Protected
Controlled & Focused: Designed to Interpret Your Data Alone
Available in Minutes: For Your Rapid Review and Approval

ANALYTICS WORKBENCH

MERCURY HAS PERFECTED AND LEADS THE INDUSTRY IN ALL FORMS OF MEDIA AND MESSAGE TESTING, PROVIDING BREAKTHROUGH MOBILE-FRIENDLY TECHNOLOGIES. ON OUR SECURE ANALTYICS WORKBENCH, DATA VISUALIZATIONS FOR ANY AUDIENCE SEGMENTS CAN BE GENERATED IN REAL-TIME AND DOWNLOADED WITH A CLICK.

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M2M DIAL TESTING

MERCURY’S M2M DIAL-TESTING TECHNOLOGY LEAPFROGS COMPETITORS', ALLOWING MOBILE FRIENDLY MOMENT-TO-MOMENT TESTING OF SHORT AND LONG FORM VIDEO AND AUDIO CONTENT, COMBINING UNIQUE AND INNOVATIVE MEDIA RATING TECHNIQUES WITH BREAKTHROUGH REAL-TIME DIAL-TEST VISUALIZATIONS, VIEWABLE INTERACTIVELY OR DOWNLOADABLE

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MESSAGE TESTING

DO YOUR MESSAGES RESONATE WITH THE AUDIENCES YOU HOPE TO IMPACT? GET THE FEEDBACK YOU NEED WITH MERCURY ANALYTICS’ TEXT HIGHLIGHTING MESSAGE TESTING.

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SPOTLIGHT IMAGE TESTING

TEST PRINT ADS WITH EASE THANKS TO MERCURY’S SPOTLIGHT IMAGE TESTING. SHOW PARTICIPANTS AN IMAGE AND LET THEM CLICK OR TOUCH (IF ON MOBILE) THE AREAS THAT THEY ARE MOST INTERESTED OR THAT THEY DON’T LIKE.
IN REAL-TIME, VIEW HEATMAPS FOR ANY AUDIENCE SEGMENTS, WITH MANY VISUALIZATION OPTIONS.

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MEDIABLOGS

MEDIABLOGS, MERCURY TECHNOLOGY THAT ALLOWS RESPONDENTS TO SUBMIT SELFIE VIDEOS THEY RECORD ANSWERING THE SURVEY’S MOST CRITICAL QUESTION, ADDS TRUE QUALITATIVE “ONE-ON-ONE” STYLE INSIGHT TO ANY QUANTITATIVE SURVEY – ALL FROM WITHIN A STANDARD QUANTITATIVE SURVEY.

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FLIPBOOKS

MERCURY’S FLIPBOOKS PRESENT MULTIPAGE PRINT MEDIA IN A NATURAL WAY THAT ALLOW RESPONDENTS TO SEE AND FLIP EACH PAGE IN A MANNER THAT EMULATES THE PHYSICAL TURNING OF PAGES, BOTH FORWARD TO THE NEXT PAGE OR BACKWARDS TO THE PREVIOUS PAGE.

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QUAL TOOLS FOR QUANT STUDIES

WHILE EVERY RESEARCH SYSTEM CAN ASK SIMPLE OPEN-END QUESTIONS TO CAPTURE QUALITATIVE RESPONSES, MERCURY TAKES IT TO THE NEXT LEVEL BY AGAIN PROVIDING BREAKTHROUGH CAPABILITIES THAT DRAMATICALLY INCREASE THE WAYS QUALITATIVE OPINIONS CAN BE CAPTURED AND UNDERSTOOD TO DERIVE OPTIMAL INSIGHTS.

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LIVE LABS ONLINE FOCUS GROUPS

MERCURY’S LIVE LABS ONLINE FOCUS GROUPS TAKE QUALITATIVE RESEARCH TO THE NEXT LEVEL. NO TRAVEL, RAPID RECRUITING AND EXECUTION, OVER-SAMPLE OF QUALIFIED PARTICIPANTS, ADVANCED MEDIA & MESSAGE TESTING, RECORDED & STREAMED, FULLY MANAGED BY MERCURY.

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