Quirk’s Virtual AI Conference:
“AI Anxiety. Embracing AI. But how?”
Featuring Mercury’s Ron Howard & Leigh Kessler – October 18, 2024 – 30 minutes
Looking to jump to specific sections in the video? Here are the section markers:
- Intro: Leigh Kessler introduces background behind the webinar and the idea of AI Anxiety in research.
- 9:52: Ron Howard explains how Mercury Analytics has approached integrating AI into research technology.
- 16:50: Ron Howard introduces the integration of AI for Open-End Response Analysis in Surveys.
- 22:30: Ron Howard introduces the integration of AI for Focus Groups and IDI analysis.
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