Quirk’s Virtual AI Conference:
“AI Anxiety. Embracing AI. But how?”

Featuring Mercury’s Ron Howard & Leigh Kessler – October 18, 2023 – 30 minutes

Looking to jump to specific sections in the video? Here are the section markers:

  • Intro: Leigh Kessler introduces background behind the webinar and the idea of AI Anxiety in research.
  • 9:52: Ron Howard explains how Mercury Analytics has approached integrating AI into research technology.
  • 16:50: Ron Howard introduces the integration of AI for Open-End Response Analysis in Surveys.
  • 22:30: Ron Howard introduces the integration of AI for Focus Groups and IDI analysis.

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