Mercury Analytics Blog | Mercury Analytics

Listening at Scale: How AI Is Redefining Qualitative Research

Jan 13, 2026

For decades, focus groups and other moderated qualitative methods have been shaped by a tradeoff between depth and scale. Live focus groups and interviews deliver richness because skilled moderators know how to listen, probe, and adapt in real time. That same reliance...

The Quantification of Qualitative Research Is the Next Big Shift in Insights

Jan 13, 2026

For decades, market research has operated with a familiar divide. On one side is quantitative data. It is structured, comparable, and easy to aggregate. Percentages, trends, and statistical significance make it well suited for dashboards and executive decision-making....

Holiday Spending Slows as Financial Pressure Shapes Consumer Decisions

Dec 23, 2025

New national surveys from Mercury Analytics show most Americans cutting back, with finances influencing holiday shopping for six in ten consumers. Washington, D.C., Dec. 23, 2025 – As Americans head into the holiday season, new research from Mercury Analytics...