Sample Fraud Detection Is Not Enough
Over the last several years, sample partners have made meaningful progress in identifying and filtering out fraudulent survey takers. That matters. But fraudulent respondents are no longer the biggest problem we face. The bigger issue is what happens after...
Mercury Analytics Survey Finds Americans Divided on U.S. Military Action in Iran, with High Levels of Concern About Escalation and Economic Impact
FOR IMMEDIATE RELEASE Mercury Analytics Survey Finds Americans Divided on U.S. Military Action in Iran, with High Levels of Concern About Escalation and Economic Impact 40% support U.S. military action, while nearly half express concern about escalation and more than...
Mercury Analytics Survey Finds 56% of Americans Would Be Likely to Stop Supporting a Public Figure Mentioned in Epstein Files
FOR IMMEDIATE RELEASE Mercury Analytics Survey Finds 56% of Americans Would Be Likely to Stop Supporting a Public Figure Mentioned in Epstein Files Nearly half said mention in the files would make them view a public figure more negatively Washington, DC, March 12,...
Mercury Analytics Reveals What Made Super Bowl 2026 Ads Resonate — and Uncovers Viewer Reactions to a Historic Halftime Moment
FOR IMMEDIATE RELEASE Mercury Analytics Reveals What Made Super Bowl 2026 Ads Resonate — and Uncovers Viewer Reactions to a Historic Halftime Moment Budweiser Tops Ad Rankings; Separate Omnibus Data Highlights Divided Reactions to Bad Bunny’s Halftime Performance...
Listening at Scale: How AI Is Redefining Qualitative Research
For decades, focus groups and other moderated qualitative methods have been shaped by a tradeoff between depth and scale. Live focus groups and interviews deliver richness because skilled moderators know how to listen, probe, and adapt in real time. That same reliance...
The Quantification of Qualitative Research Is the Next Big Shift in Insights
For decades, market research has operated with a familiar divide. On one side is quantitative data. It is structured, comparable, and easy to aggregate. Percentages, trends, and statistical significance make it well suited for dashboards and executive decision-making....