Final Presidential Debate:
Dial-test video results for portions of the “Climate Change” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video. Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.
Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.
Trump Segment Performance *
Q: What one word would you use to describe Donald Trump’s performance in this video?
* Responses from those who felt Joe Biden
performed best in the tested video.
The segment on Climate Change shows a number of important issues. First, Independents are much more aligned with Joe Biden on Climate Change than with Donald Trump. They react very negatively to Donald Trump’s discussion, much like Democrats, and their ratings rise when Joe Biden speaks. Republicans are also less negative to Joe Biden’s discussion.
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