Final Presidential Debate:
Dial-test video results for portions of the “National Security” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video. Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.
Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.
Trump Segment Performance *
Q: What one word would you use to describe Donald Trump’s performance in this video?
* Responses from those who felt Joe Biden
performed best in the tested video.
The segment dealing with National Security is an important one to both Republicans and Democrats, generating very similar ratings among each party for its candidate. Independent voters very closely followed the directional ratings of Democrats, rising when Joe Biden spoke and falling when Donald Trump spoke.
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