National OMNIBUS survey
U.S. Gen Pop

Mercury’s Omnibus Offering

Mercury’s Omnibus Survey engages n1000 US Gen Pop individuals on a monthly basis to deliver seamless and scalable audience intelligence at the speed of business and communications.

Audience & Frequency

Every 2nd Wednesday of the month, Mercury Analytics interviews n1000 U.S. Gen Pop, nationally representative by region, age, gender, HHI, ethnicity, political affiliation.

Standard Screeners & Demographics

Region, age, gender, HHI, ethnicity, political affiliation, voter registration, education, ethnicity, marital status, parental status, living area, media consumption. Includes one open-end w/ MercuryIQ (to ensure data quality).

Question Formats

No minimum question count
Formats include single & multi-punch, grids (up to 5×5), ranking, MercuryIQ enhanced open-ends
Media testing including text highlighting, spotlight image testing, dial testing, stand-alone images or video / audio file content

Learn more about Media Testing Tools

DELIVERABLES

Mercury’s Analytics Workbench: All clients receive access to their questions + Mercury standard questions via Mercury’s Analytics Workbench, providing unlimited access to create data cuts, visualizations, & AI reports and summarization
Crosstabs: All clients receive one Mercury-generated crosstab and excel formatted summary table for grid questions, with up to 4 demographic category cuts (e.g., gender, age, HHI, ethnicity), not to exceed 10 total audience segments
Results to be delivered no more than 1 day after conclusion of fielding / 3 days after launch

Request more information on our Omnibus Offering

Omnibus Information

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National OMNIBUS surveyU.S. Gen Pop