Supreme Court

Dial-test video results for portions of the “Supreme Court” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who Did Better: SuPreme Court

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

Election 2020 VP Debate: VP Role Winner

Pence Segment Performance *

Q: What one word would you use to describe Mike Pence’s performance in this video?

Trump Election Integrity Presidential Debate 1

* Responses from those who felt Kamala Harris
performed best in the tested video.

Harris Segment Performance *

Q: What one word would you use to describe Kamala Harris’ performance in this video?

Trump Election Integrity Presidential Debate 1

* Responses from those who felt Mike Pence
performed best in the tested video.

Pence Segment Performance

Election 2020 VP Debate Pence Pandemic

Harris Segment Performance

Election 2020 VP Debate Harris Pandemic
Election 2020: VP Debate Supreme Court Chart

Key Takeaways

With respect to the Supreme Court discussion, Independents were consistently aligned with Democrats, lowering ratings when Mike Pence spoke, raising ratings for Kamala Harris’s response.

FULL SEGMENT DIAL-Test 

Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.

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