Dial-test video results for portions of the “COVID-19” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who DID Better: COVID-19

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

COVID-19 Winner of Debate 1

Trump Segment Performance

COVID-19 Presidential Debate 1

Biden Segment Performance

COVID-19 Presidential Debate 1
COVID-19 Debate 1 Dial Test Results

Key Takeaways

Democratic agreement with Joe Biden and Republican agreement with Donald Trump are very similar, with little difference in agreement or disagreement levels. However, Independents, while much less intense in their ratings, mimic almost perfectly the increases and decreases in ratings with Democrats – meaning on the discussion of COVID-19, Independents clearly are more aligned with the views of Democrats.


Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.

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