Dial-test video results for portions of the “Economy” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who DID Better: Economy

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

Economy Winner of Debate 1

Trump Segment Performance

Trump Economy Presidential Debate 1

Biden Segment Performance

Biden Economy Presidential Debate 1
Economy Dial Test Debate 1

Key Takeaways

With respect to the discussion regarding the economy, Republican ‘agreement’ ratings of Donald Trump and Democratic ratings of Joe Biden were very similar. However, the ratings provided by Independents, while less intense, clearly mimicked the ratings of Republicans and much less so the ratings of Democrats.


Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.

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