First Presidential Debate: Integrity of the Election

THE INTEGRITY OF THE ELECTION

Dial-test video results for portions of the “Integrity of the Election” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who DID Better: Integrity of the Election

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

Key Takeaways

The issue of election integrity is one that generated strong agreement ratings among Democrats for Joe Biden’s responses and strong disagreement among them for Donald Trump’s responses. In contrast, Republicans showed generally neutral, non-negative ratings for Joe Biden’s responses, and weaker levels of agreement for Donald Trump’s responses versus Democratic agreement for Joe Biden. Independent agreement ratings were much more similar, although less intense, for Joe Biden versus Donald Trump.

FULL SEGMENT DIAL-Test 

Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.