Dial-test video results for portions of the “Race and Violence in Our Cities” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who DID Better:

Race & Violence in our Cities

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

Race & Violence in Our Cities Debate 1 Winner

Trump Segment Performance

Trump Race & Violence Presidential Debate 1

Biden Segment Performance

Biden Race & Violence Presidential Debate 1
Dial-Tests Race & Violence Presidential Debate 1

Key Takeaways

On the issue of Race and Violence in Our Cities, Democrats were more intensely in agreement with Joe Biden than were Republicans with Donald Trump’s responses. In fact, Republican ratings of Joe Biden’s responses showed a lack of strong negativity. Independents were again in the middle although more closely following the ratings provided by Republicans. As has been seen in other surveys, issues involving race and violence in America are issues that divide Independents and issues that Donald Trump shows a slight advantage.


Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.

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