sUPREME COURT

Dial-test video results for portions of the “Supreme Court” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video.  Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.

Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.

Who DID Better: Supreme court

Q: Overall, who would you say did better in this video?
(‘Much’ or ‘Somewhat’ better for each candidate)

Supreme Court Winner of Debate 1

Trump Segment Performance

Biden Segment Performance

Key Takeaways

What is key to note is that when Donald Trump is speaking, Democratic ratings drop much lower than the drop in Republican ratings when Joe Biden is speaking – meaning Democratic disagreement with Donald Trump is far stronger than Republican disagreement with Joe Biden. At the same time, Republican ratings of Donald Trump’s responses are weaker than Democratic ratings of Joe Biden’s responses. Independents are split, generally showing slightly positive reaction to both individuals.

FULL SEGMENT DIAL-Test 

Below view the dial-test results among Republicans, Democrats and Independents. For more detailed analysis for other audience segments, please contact Jordan Kraft at 202-386-6322 x 322.

Let's Connect today!

Better technology. Better Insights. Better decisions.

2000 M St NW, Suite 520
Washington, DC 20036
202.386.6322 EXT 3

REACH OUT

2020 Mercury Analytics, All Rights Reserved | Privacy Policy