VP Debate: Election
Dial-test video results for portions of the “Election” segment are included below, which make clear the specific issues on which the candidates’ positions attract voters and those where there is weakness. Further insight is provided by examining the shaded areas in the video. Using the ratings scale on the left, the shaded area above the middle indicates the percentage of Republicans, Democrats and Independents who believe a moment is a “Great Moment” while the shaded area below the middle indicates the percentage of each group that believe that a statement that was made is “Not True”.
Play the video and identify the moments of strength and weakness for each audience segment or contact Mercury for a more in-depth review.
Pence Segment Performance *
Q: What one word would you use to describe Mike Pence’s performance in this video?
* Responses from those who felt Kamala Harris
performed best in the tested video.
The discussion of the election showed Republicans neutral to slightly positive to Kamala Harris, with Independents rising slightly when Kamala Harris spoke and lowering when Mike Pence spoke. Democrats were negative to Mike Pence although when he spoke about the history of America, ratings were neutral to positive.
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