BETTER TECHNOLOGY.
Better insights.
Better Decisions.
MERCURY ANALYTICS.
Better insights propel better decisions. With Mercury, you can be confident you’re getting the most cutting edge research technology backed by our premiere team of researchers and developers.
Why Mercury?
Mercury Analytics provides clients with innovative research expertise and total execution support. Whether designing custom research solutions that utilize the most advanced testing methodologies, or executing rapid response studies to support crisis or attack responses, we are proud to service a roster of “A” list brands, research organizations, consultants, political organizations and campaigns.
Mercury’s jordan kraft named to prweek’s dashboard 25
DASHBOARD 25 IS THE DEFINITIVE ANNUAL LIST OF INDUSTRY LEADERS WHO ARE SHAPING THE COMMUNICATIONS TECHNOLOGY INDUSTRY.
Case Studies
Consumer & Political Research Firms
Comms & Crisis Management Firms
Corporate Research Departments
Political Campaigns, Consultants, PACs
Networks, Media Companies & Journalists
Fortune 500 Companies
Marketing Teams
Non-Profits & Associations
Financial Firms & VCs
Startups
Unparalleled client experience
We’re obsessive about giving every client, large or small, an unparalleled client experience.
From our rapid response times to our get-in-the-trenches-with-you mentality, it’s just who we are.
What matters to you, matters to us.
Best-in-Class
Research Tools
If you’re obsessive about executing surveys that provide the most precise and in-depth insights, you’re in good company.
Mercury’s technologies allow clients to tease out insights more naturally and accurately than conventional methods. Clients get access to our vast catalog of research tools that can be deployed within surveys programmed and hosted by Mercury or externally within client environments.
Our technologies enable you to capture respondent reactions to print ads, video and audio media, and messages, both quantitatively or qualitatively within our Live Labs online focus groups.
ANALYTICS WORKBENCH
MERCURY HAS PERFECTED AND LEADS THE INDUSTRY IN ALL FORMS OF MEDIA AND MESSAGE TESTING, PROVIDING BREAKTHROUGH MOBILE-FRIENDLY TECHNOLOGIES. ON OUR SECURE ANALTYICS WORKBENCH, DATA VISUALIZATIONS FOR ANY AUDIENCE SEGMENTS CAN BE GENERATED IN REAL-TIME AND DOWNLOADED WITH A CLICK.
M2M DIAL TESTING
MERCURY’S M2M DIAL-TESTING TECHNOLOGY LEAPFROGS COMPETITORS', ALLOWING MOBILE FRIENDLY MOMENT-TO-MOMENT TESTING OF SHORT AND LONG FORM VIDEO AND AUDIO CONTENT, COMBINING UNIQUE AND INNOVATIVE MEDIA RATING TECHNIQUES WITH BREAKTHROUGH REAL-TIME DIAL-TEST VISUALIZATIONS, VIEWABLE INTERACTIVELY OR DOWNLOADABLE
MESSAGE TESTING
DO YOUR MESSAGES RESONATE WITH THE AUDIENCES YOU HOPE TO IMPACT? GET THE FEEDBACK YOU NEED WITH MERCURY ANALYTICS’ TEXT HIGHLIGHTING MESSAGE TESTING.
SPOTLIGHT IMAGE TESTING
TEST PRINT ADS WITH EASE THANKS TO MERCURY’S SPOTLIGHT IMAGE TESTING. SHOW PARTICIPANTS AN IMAGE AND LET THEM CLICK OR TOUCH (IF ON MOBILE) THE AREAS THAT THEY ARE MOST INTERESTED OR THAT THEY DON’T LIKE.
IN REAL-TIME, VIEW HEATMAPS FOR ANY AUDIENCE SEGMENTS, WITH MANY VISUALIZATION OPTIONS.
MEDIABLOGS
MEDIABLOGS, MERCURY TECHNOLOGY THAT ALLOWS RESPONDENTS TO SUBMIT SELFIE VIDEOS THEY RECORD ANSWERING THE SURVEY’S MOST CRITICAL QUESTION, ADDS TRUE QUALITATIVE “ONE-ON-ONE” STYLE INSIGHT TO ANY QUANTITATIVE SURVEY – ALL FROM WITHIN A STANDARD QUANTITATIVE SURVEY.
FLIPBOOKS
MERCURY’S FLIPBOOKS PRESENT MULTIPAGE PRINT MEDIA IN A NATURAL WAY THAT ALLOW RESPONDENTS TO SEE AND FLIP EACH PAGE IN A MANNER THAT EMULATES THE PHYSICAL TURNING OF PAGES, BOTH FORWARD TO THE NEXT PAGE OR BACKWARDS TO THE PREVIOUS PAGE.
QUAL TOOLS FOR QUANT STUDIES
WHILE EVERY RESEARCH SYSTEM CAN ASK SIMPLE OPEN-END QUESTIONS TO CAPTURE QUALITATIVE RESPONSES, MERCURY TAKES IT TO THE NEXT LEVEL BY AGAIN PROVIDING BREAKTHROUGH CAPABILITIES THAT DRAMATICALLY INCREASE THE WAYS QUALITATIVE OPINIONS CAN BE CAPTURED AND UNDERSTOOD TO DERIVE OPTIMAL INSIGHTS.
LIVE LABS ONLINE FOCUS GROUPS
MERCURY’S LIVE LABS ONLINE FOCUS GROUPS TAKE QUALITATIVE RESEARCH TO THE NEXT LEVEL. NO TRAVEL, RAPID RECRUITING AND EXECUTION, OVER-SAMPLE OF QUALIFIED PARTICIPANTS, ADVANCED MEDIA & MESSAGE TESTING, RECORDED & STREAMED, FULLY MANAGED BY MERCURY.
AGILE IN-HOUSE
ENGINEERING
Mercury’s software engineering team is a key competitive advantage. We have our own in-house advanced technology development team that created each of Mercury’s industry-leading media and message testing tools and our breakthrough qualitative capabilities. As a result, we are able to constantly enhance, update and create new tools that add innovative ways to interact with respondents and better visualize captured data.
When appropriate, we use our development team to implement custom capabilities or simulations that empower our clients with the edge they need to win in new markets, or that automate previously manual processes to speed project execution and reduce project costs.
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